Graphic design for me is not only about the end product, but also the process of getting there. Most of my work has a light, simple feel to it and I work to keep it that way. I think that simplicity is the best way to communicate the overall mood of any product, company, or subject of any graphic design piece. If I can capture many the many words to describe the mood of something into just one element, then to me that has the potential of being a powerful, well thought out design. Ultimately, my goal in creating graphic design is to communicate a message and convey a mood across any elements within that design.
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